A symbol of French Sophistication, Style.

World Leader in Affordable, Luxury Fragrances.

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As he has always been passionate about offering a concept of quality with simplicity and affordability at its heart, Ulric de Varens introduced a completely revolutionary vision of fragrances 40 years ago: Working with the best fragrance houses’ noses and developing his own fragrances for men and women at affordable prices for all.

How is that possible? By reducing marketing costs because YOU are the face of our brand!

A brand that is sold successfully in France and internationally in over 90 countries.